Lagos|Nigeria: Of course you already know this, but let’s put it on record, shall we: Big Brother Naija has turned out to be a hit TV show. So, expectedly, it is a boost for Multichoice. But wait; apart from Efe who will eventually clinched the N25million prize money, there are other winners here, too. As a viewer, you are probably one of them. The comments on social media and the massive amount of votes suggested that the line was clearly drawn between fanatics and sceptics of the show. But whichever side of the fence you belonged, you were surely entertained with the off-screen competitions, the online confrontations, the music, the memes, the jokes, and the celebrity banter. The other group of winners are the sponsors who made all of this happen. One of those is Legend Extra Stout, whose involvement has been pumping up the thrill both for the competitors and the audiences. Just like other backers, which are seeing an incredible resurgence in brand recognition with ...
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